![]() What is Google Keen?Īdams explained how he came up with the idea for Keen when he and his wife realized they were spending hours scrolling through social media without accomplishing anything productive: With Keen, users (and marketers) have the opportunity to get hyper-focused on a topic and curate only the most relevant and most valuable content for it. of every other social media platform out there, which does everything in their power to keep you scrolling, reading, sharing, or pinning. ![]() Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count.”Īs you add search terms and curate content, Keen uses AI and machine learning to suggest only the content you’d really be interested in, so you can focus only on the projects that matter to you. In a press release announcing its launch, CJ Adams, co-founder of Keen, had this to say about the new social platform: “Keen isn’t intended to be a place to spend endless hours browsing. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. Google launched a social platform that, if it takes off, could give Pinterest a run for its money.
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